BUSINESS PROBLEM - LACK OF CONSISTENCY AND DIFFICULT WAYFINDING
I advocated for the project and got executive sponsorship for prioritization for the next quarter. Below is the presentation I used to successfully fund this project:
PURPOSE OF A GLOBAL NAV
HIGH LEVEL DIRECTION
EXECUTION
As product manager, my role was setting the vision and enabling my team to do their work. Getting answers to questions, clarifying goals, defining milestones and removing roadblocks, we were able to ship tracking tags and a new front end.
BEFORE
AFTER
This was necessary for several reasons:
First, updates made to the purchase flow almost always result in a short-term dip in conversion numbers, and we need to give our business analyst team a granular breakdown of changes to the site.
Second, there was both a update in the layout of the page as well as major new functionality and it was important to isolate the effects of each.
Finally, we used it to build in time to make changes once we saw how users behaved on the live site.
