Product design lead with research, product management and Agile experience. Trained in HCI and Human Factors.
I have designed for workplace productivity platforms, e-commerce websites and creative collaboration tools for both phone, tablet and web. I am a trained researcher and have led a development team as a product owner. I have Scrum Master experience and can facilitate Agile ceremonies.
I specialize in designing for funnel optimization, user engagement and SaaS pricing and conversion.
Spincake is San Francisco’s only bakery specializing in a type of cake called a baumkuchen. Learn more at www.spincake.co
Led a remote development team working on www.atlassian.com. Used Agile methodology to successfully complete a pricing page redesign with an interactive slider and dynamic currencies based on a user’s location. Transitioned static content to a dynamic, translatable CMS blocks, starting with Japanese. Worked across teams and timezones to lead an effort to allow a single-flow purchase of Jira Software and Bitbucket together.
Redesigned top nav across www.atlassian.com, ran design workshops for high school students, planned and defined a large scale project to migrate to a new backend service, from a customer facing point of view.
I offer hourly design guidance to established companies and early stage startups to define and refine your product experience. Clients include Art.com, Atlassian, Decorist and number of early stage startups.
Responsible for end-to-end design of a discussion forum feature that took almost a year to complete from ideation to code complete. Mentored junior designers on the team.
Lead Designer January 2013 - February 2016
Responsible for the user experience of the entire purchase experience and account management of Tiny Print and Wedding Paper Divas. I led the redesign of product pages of both sites. Planned and carried out the research and recommendation of a more streamlined navigation structure for Wedding Paper Divas, along with dozens and dozens of smaller projects on all sites (including the greeting cards micro site, formerly known as Greetings and Treat.com) There isn’t one page of the purchase flow that I didn’t touch.
Acquired by Shutterfly March 2011
Rearden Commerce is a B2B travel and expense management platform that is used by small to medium businesses to book travel and control costs.
In this role I led the design of the Car Service, Web Conferencing and Package Shipping verticals. I also designed the mobile web experience from the ground up.
Rearden Commerce is a B2B travel and expense management platform that is used by small to medium businesses to book travel and control costs.
In this role I managed the build-out of a 2 stage usability lab in a new building, including the specification of equipment and furniture. I also planned and ran usability studies across all the product verticals, including Travel (air, hotel and car), Expense, Car Service, Web Conferencing, Package Shipping as well as the back-end configuration console.
In this role I prepared, moderated and analyzed the results of user research on a variety of products, including Yahoo! Shopping (Real Estate, Autos and Deals), Search, as well as a number of new initiatives.
Minor in Semiotics and Communication Theory