Two products in Atlassian’s suite, Bitbucket and Jira Software, works together to enable software teams to plan and build products. They are often used together, but could not be purchased in one flow.

The Bitbucket team had a goal to increase monthly active users, and this project will help improve product bundling, sign-up and product integration, ultimately leading to increased stickiness.

There is no one place to direct customers when marketing the benefits of the integration. Customers are likely to be convused and less likely to successfully purchase both products.

Increased co-purchase of Jira Software and Bitucket, Increased cross-acquisition from Jira Software to Bitbicket.

Enabling this functionality required updates to multiple services owned by different teams. I helped facilitate the conversations across different product teams (Bitbucket, Jira) and service teams(Provisioning, Payments). Ironically, my own development team had the least amount of work, as we owned the ‘button’ on the customer-facing site. I remained the owner of the overall project that saw through the dependencies, removed roadblocks and facilitated decision making between all of the stakeholders involved.